LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YO(ISBN=9780071762342)

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  • 版 次:1
  • 页 数:260
  • 字 数:
  • 印刷时间:2011年07月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780071762342
作者:Dave Kerpen  著出版社:McGraw-Hill出版时间:2011年07月 
内容简介

   A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

  LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word

作者简介

  Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago.

目  录
Acknowledgments
Introduction
Listen First, and Never Stop Listening
Way Beyond "Women 25 to 54": Define Your Target Audience Betterthan Ever
Think--and Act--Like Your Consumer
Invite Your Customers to Be Your First Fans
Engage: Create True Dialogue with, and Between, YourCustomers
Respond Quickly to All Bad Comments
Respond to the Good Comments, Too
Be Authentic
Be Honest and Transparent
Should You Ask a Lot of Questions?
Provide Value (Yes, for Free!)
Share Stories (They're Your Social Currency!)

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