成功人士非凡职业决策 Career Distinction: Stand Out by Building Your Brand

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  • 版 次:1
  • 页 数:206
  • 字 数:
  • 印刷时间:2007年06月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470128183
作者:William Arruda 著出版社:John Wiley & Sons出版时间:2006年12月 
内容简介
Praise for Career Distinction
  "Hands down, this book is the bible on branding for your career!"
  — Susan Britton Whitcomb, author of Job Search Magic
  "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
— Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career   Masters Institute
目  录
Foreword
Preface
Acknowledgments
 1 Understand the Future of Work
 2 Adopt the Career Distinction Mindset
 3 Brand Yourself for Career Success
STEP 1 EXTRACT-UNEARTH YOUR UNIQUE PROMISE OF VALUE
 4 Know Yourself to Grow Yourself
 5 Remember, It’s What They Think That Counts
 6 Define Your Brand Community
 7 Tell Your Brand Story
STEP 2 EXPRESS-COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE
 8 Create Your Career-Marketing Tools
 9 Express Yourself

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