购物迷:销售与营销新型心理学 Buying Trances: A New Psychology of Sales and Marketing

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  • 版 次:1
  • 页 数:209
  • 字 数:
  • 印刷时间:2007年03月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470095195
作者:Joe Vitale  著出版社:John Wiley & Sons出版时间:2007年01月 
内容简介
  "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date."-Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis
  "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written."-Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want
  "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it."-Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
目  录
Foreword by Kevin Hogan.
Acknowledgments.
Author's Strange Introduction.
Got Trance?
The World's Largest Private Collection of Hypnosis Books.
The Man with the Golden Helmet.
The Truth about Why People Buy.
The Nude Wizard of Moneymaking Appeal.
How I Discovered the Buying Trance.
How to Uncover Someone's Current Trance.
The Story of the Portable Empire.
Conversational Trances: The Four States of Mind.
How to handle Resistant Prospects.
The 10-Second Trance Induction.

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