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Harvard Business School professor Kanter (Confidence) offers cutting-edge insights on corporate competitiveness in this timely and captivating assessment of what it takes to succeed in the face of rapid technological, cultural and economic change. Asserting that globalization increases the likelihood for shorter organizational life cycles, Kanter argues that companies must be more nimble than ever to survive. Drawing on stories of such businesses as Proctor and Gamble, Digitas and Cemex, she describes how vanguard companies exploit their strong cultures to adapt and innovate, often harnessing the momentum of change to capture market share or squash competition. Those companies that will thrive in the future, maintains Kanter, have stamina, energy, long lists of contacts, an appetite for communication, comfort with ambiguity, and a belief that the company's values and principles mean that they are part of something bigger than just a job. This dense work may be demanding for many, but the opportune lessons within are worth the effort for readers seeking to compete in a global marketplace that is changing more rapidly than ever before. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

内容简介

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism.

Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good.

If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again.

Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities.

Rosabeth Moss Kanter on the answer to the global crisis of
business and American-style capitalism. 
 
Out of the ashes of conventional business models arises a set of
companies using their power not only for profits and sustainable
growth but also social good. 
 
If you think business corporations are doomed to be lumbering,
bloated, and corrupt, think again. 
 
Based on an extraordinary three-year investigation, interviewing
more than 350 key people at major companies around the world,
Rosabeth Moss Kanter provides encouraging and astounding evidence
that this assumption is completely outdated. The businesses that
are agile, keeping ahead of the curve in terms of market changes
and customer needs, are the businesses that are also progressive,
socially responsible human communities. 
 
Take IBM. When the tsunami and earthquake struck Asia, IBM didn’t
just cut a check for relief funds and call it a day. The company
used its technological expertise and skilled people to create what
government and relief agencies could not: information systems to
effectively track relief supplies and reunite families. While IBM
did this with no commercial motive, its employees’ desire to serve
people suffering during these crises stimulated innovations that
later benefited the company. 
 
Or Proctor & Gamble. Despite a decade-long commitment to
research and development of a water purification product,
commercial prospects were unpromising. But because it was so
consistent with P&G’s statement of purpose, people within the
company persevered. And when the tsunami struck, it was then able
to deliver roughly a billion glasses of drinking water for the
victims, earning plaudits from aid partners, the media,
governments, and crucially, P&G employees. 
 
SuperCorp captures the zeitgeist of the emerging
twenty-first-century business. For example: 
 
? The strong potential synergy between financial performance and
attention to community and social needs 
? The unique competitive advantage from embracing the values and
expectations of a new generation of professionals 
? The growth opportunities that result from stressing values and
supressing executive egos when seeking partners and integrating
acquisitions 
 
SuperCorp is a remarkable look at the business of the future
and the management skills required to get there. IBM, Banco Real,
P&G, Cemex, Omron, and other companies reported on now move
with the rapidity and creativity of much smaller enterprises. These
companies are not perfect, but when people are empowered and values
drive decisions, everything can come together in magical “Rubik’s
Cube moments” of deep satisfaction. Kanter’s compelling and
inspiring stories show that people are more inclined to be creative
when their company values innovation that helps the world.

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作者简介

Named by the London Times as one of the “50 most powerful women in the world,” ROSABETH MOSS KANTER is the Ernest L. Arbuckle Professor at Harvard Business School. She is the author of the New York Times bestseller Confidence, The Change Masters, named by the Financial Times as one of the most influential business books of the twentieth century, and Men and Women of the Corporation, which won the C. Wright Mills Award for the year’s best book on social issues. Dr. Kanter chairs the Harvard Advanced Leadership Initiative, offering innovative collaboration across business, education, government, law, and public health.

媒体评论

“Rosabeth Moss Kanter puts a new and welcome human face on themany ways companies can serve a public purpose while alsoprospering financially and building an enduring culture ofsuccess.”
—Andrea Jung, chairman and CEO of Avon Products

“A brilliant report from the front lines of companies creating thefuture by accomplishing the seemingly impossible.”
—Daniel Vasella, chairman and CEO of Novartis

“Rosabeth Moss Kanter . . . breaks new ground in SuperCorpby envisioning the corporation of the future that creates long-termvalue through breakthrough strategies that help solve intractablesocial problems.”

“Rosabeth Moss Kanter puts a new and welcome human face on the
many ways companies can serve a public purpose while also
prospering financially and building an enduring culture of
success.” 
—Andrea Jung, chairman and CEO of Avon Products 
 
“A brilliant report from the front lines of companies creating the
future by accomplishing the seemingly impossible.” 
—Daniel Vasella, chairman and CEO of Novartis 
 
“Rosabeth Moss Kanter . . . breaks new ground in SuperCorp
by envisioning the corporation of the future that creates long-term
value through breakthrough strategies that help solve intractable
social problems.” 
—Bill George, former chairman and CEO of Medtronic and author of
True North 
 
“This is the book that the world has been anxiously waiting for,
perhaps Kanter’s most notable, certainly one of the most important
books of this decade.” 
—Warren Bennis, University Professor at the University of Southern
California and author of On Becoming a Leader 
 
“Kanter makes a compelling case about the role played by corporate
culture, values-based decision making, and larger societal issues
in the creation of sustainable success.” 
—Ivan Seidenberg, chairman and CEO of Verizon 
 
“Innovative insights on how companies–and their leaders–can be at
the vanguard of the twenty-first century. . . . Timely,
informative, and uplifting–all of the qualities of a great
read!” 
—David Gergen, CNN senior political analyst and White House
counselor to four U.S. presidents 
 
“Kanter’s careful analysis goes beyond the platitudes by offering
solid examples and important insights.” 
—Samuel J. Palmisano, chairman, p?resident, and CEO of IBM 
 
“Unless your business is also serving a social purpose you miss an
opportunity for innovations that bring profits. Rosabeth Moss
Kanter, one of our most outstanding scholars, excels in her
characteristic manner by taking the lead and developing practical
ideas for the leaders of the future.” 
—Ram Charan, coauthor of Execution: The Discipline of Getting
Things Done

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