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　　Turn your one simple idea into millions-without lifting afinger! "Ever heard of Teddy Ruxpin or Lazer Tag? Both have StephenKey's mark on them. He is the Yoda or 'renting' ideas for seriouspassive income. From how-to to war stories, this is a great book."-Tim Ferriss, author of The 4-Hour Workweek "Mr. Key's brilliance,wisdom, and insight will make you rich. Buy this book!" -MarkVictor Hansen, bestselling author and co-creator of the ChickenSoup for the Soul(R) series "Stephen Key has written a bookoverflowing with the all-important information that inventors need:a step-by-step guide through everything that goes into a successfulproduct introduction." -Gary Dahl, Pet Rock(R) inventor "A terrificguide for anyone who wants to be a successful entrepreneur." -JohnOsher, innovation guru who created SpinBrush(R), StretchArmstrong(R), Spin Pop(R), and Quattro(R) Titanium Trimmer Razor"Tired of working for corporate America? Tired of living paycheckto paycheck?One Simple Idea can teach you how to add a few zeros toyour income. Buy this book and live your dreams now!" -KevinHarrington, infomercial king and featured investor onMark Burnett'sShark Tank "Stephen Key turns conventional inventing 'wisdom' onits head and clearly outlines how anyone can earn a meaningfulincome with One Simple Idea." -Tamara Monosoff, founder of MomInvented(R) and author ofThe Mom Inventors Handbook and YourMillion Dollar Dream "Whether you are a creator or a connector,this book will help you turn your ideas into a fulfilling,profitable career. Read it and WIN!" -Patrick Lonergan, former vicepresident and general manager, Johnson Johnson, andpresident/partner of NUMARK Laboratories, Inc. About the Book: Foras long as you can remember, you've had a dream. You've longed tosee your product idea come to fruition so you never have to workfor anyone else again. Stephen Key has been living this dream for30 years. The developer of such lucrative products as MichaelJordan's WallBall(R), the Spinformation(R) rotating label, andHotPicks(R) guitar picks, he knows better than anyone how to make agreat living as an entrepreneur. Key develops ideas for newproducts, licenses them out, collects royalty checks, and doesn'tlook back. You can do it, too. All you need is One Simple Idea. Inthis book, Key reveals the secrets that helped him and thousands ofhis students-including bestselling author Tim Ferriss-turn theircreativity into a passive income generator by "renting" an idea toa company, which takes care of R D, production, marketing,sales, accounting, distribution, and everything else you don't wantto do. You'll be amazed at how simple the process of licensing anidea for profit actually is. Key explains how to: Keep your ideassafe-without spending time and money on a patent Be your ownboss-without formally opening a business See your product go tomarket-without footing a dime in expenses Make potentially bigmoney-without quitting your day job The age-old business assumptionthat ideas must come from within organizations has been shattered.From global corporations to small businesses, companies have becomeso confident in outside entrepreneurs that licensing is now a $500billion industry. Businesses need "freelancers" like Key-and you-toprovide creative, marketable ideas for new offerings. With OneSimple Idea, there's no prototyping, no patents, and, best of all,no risk. You can make the system work for you-rather than the otherway around.

<p>　　Turn your one simple idea into millions-without lifting a
finger! "Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen
Key's mark on them. He is the Yoda or 'renting' ideas for serious
passive income. From how-to to war stories, this is a great book."
-Tim Ferriss, author of The 4-Hour Workweek "Mr. Key's brilliance,
wisdom, and insight will make you rich. Buy this book!" -Mark
Victor Hansen, bestselling author and co-creator of the Chicken
Soup for the Soul(R) series "Stephen Key has written a book
overflowing with the all-important information that inventors need:
a step-by-step guide through everything that goes into a successful
product introduction." -Gary Dahl, Pet Rock(R) inventor "A terrific
guide for anyone who wants to be a successful entrepreneur." -John
Osher, innovation guru who created SpinBrush(R), Stretch
Armstrong(R), Spin Pop(R), and Quattro(R) Titanium Trimmer Razor
"Tired of working for corporate America? Tired of living paycheck
to paycheck?One Simple Idea can teach you how to add a few zeros to
your income. Buy this book and live your dreams now!" -Kevin
Harrington, infomercial king and featured investor onMark Burnett's
Shark Tank "Stephen Key turns conventional inventing 'wisdom' on
its head and clearly outlines how anyone can earn a meaningful
income with One Simple Idea." -Tamara Monosoff, founder of Mom
Invented(R) and author ofThe Mom Inventors Handbook and Your
Million Dollar Dream "Whether you are a creator or a connector,
this book will help you turn your ideas into a fulfilling,
profitable career. Read it and WIN!" -Patrick Lonergan, former vice
president and general manager, Johnson & Johnson, and
president/partner of NUMARK Laboratories, Inc. About the Book: For
as long as you can remember, you've had a dream. You've longed to
see your product idea come to fruition so you never have to work
for anyone else again. Stephen Key has been living this dream for
30 years. The developer of such lucrative products as Michael
Jordan's WallBall(R), the Spinformation(R) rotating label, and
HotPicks(R) guitar picks, he knows better than anyone how to make a
great living as an entrepreneur. Key develops ideas for new
products, licenses them out, collects royalty checks, and doesn't
look back. You can do it, too. All you need is One Simple Idea. In
this book, Key reveals the secrets that helped him and thousands of
his students-including bestselling author Tim Ferriss-turn their
creativity into a passive income generator by "renting" an idea to
a company, which takes care of R&D, production, marketing,
sales, accounting, distribution, and everything else you don't want
to do. You'll be amazed at how simple the process of licensing an
idea for profit actually is. Key explains how to: Keep your ideas
safe-without spending time and money on a patent Be your own
boss-without formally opening a business See your product go to
market-without footing a dime in expenses Make potentially big
money-without quitting your day job The age-old business assumption
that ideas must come from within organizations has been shattered.
From global corporations to small businesses, companies have become
so confident in outside entrepreneurs that licensing is now a $500
billion industry. Businesses need "freelancers" like Key-and you-to
provide creative, marketable ideas for new offerings. With One
Simple Idea, there's no prototyping, no patents, and, best of all,
no risk. You can make the system work for you-rather than the other
way around.<br />
　　</p>

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内容简介

　　From the teacher and mentor of Tim Ferris ("The 4-Hour Workweek") comes a revolutionary money-making method for budding entrepreneurs: license a simple idea and let others do the work.

作者简介

　　Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His "10 Steps to Bring Your Idea to Market" course, which can be found at www.inventright.com, has attracted more than 10,000 students around the world.

目　　录

Preface: The Ferriss Effect
Acknowledgments
Introduction:
How One Simple Idea Led to the Life of My Dreams
PART ONE The Power of One Simple Idea
1 How You Can Create the Life of Your Dreams
2 The Beauty--and Opportunity--of Open Innovation
3 CEO or CIO--Which Hat Fits You Best?
PART TWO Find Your Million-Dollar Idea
4 Look for Marketable Ideas
5 Get Creative!
6 Not Creative? Be a Product Scout
7 How to Pick Winners
PART THREE Prove Your Idea

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