内容简介
A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship.
Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear de*ions of over 50 of the most important sales metrics and formulas.
Using clear de*ions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including:
Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers
Applying metrics to different phases of the selling process
Key behaviors of the most successful sales people
Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear de*ions of over 50 of the most important sales metrics and formulas.
Using clear de*ions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including:
Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers
Applying metrics to different phases of the selling process
Key behaviors of the most successful sales people