内容简介
We all want to get our message heard. And in Bang!,
marketing gurus Linda Kaplan Thaler and Robin Koval tell us how.
They and their talented colleagues are the brains behind a host of
memorable and highly successful ads, from the enormously successful
AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal
Essences’ outrageous “Totally Organic Experience.” In Bang!,
Kaplan Thaler and Koval offer proven strategies for creating a
loud, clear, attention-grabbing message about and product or
service.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.