成功销售秘诀SCIENCE OF SALES SUCCESS

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  • 版 次:1
  • 页 数:307
  • 字 数:
  • 印刷时间:2003年11月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780814471920
作者:Josh Costell 著出版社:上海蓝泉外文图书有限公司出版时间:2004年12月 
内容简介
What's the secret to becoming a top-performing sales professional? Chances are, the most successful ones you know have the greatest number of long-term customers. Once upon a time, clinching those high-profit customers and orders meant investing in many sales calls over months or years before you could hope to achieve that pinnacle of sales success, relationship selling. But what if you could fast-forward the sales process to get prospects and new customers to act like long-term, satisfied regulars?
作者简介
JOSH (OSTELL founded Applying Knowledge Systems, a consulting and training firm for sales professionals, in 1998, after twenty years of successfully applying his "selling is a science" system. Starting out as a rookie salesperson at MCC Powers (now Si
目  录
Foreword
Acknowledgments
Introduction
CHAPTER 1 Measurability Matters
CHAPTER 2 Defining Value
CHAPTER 3 Receiving Value
CHAPTER 4 Tests of Reasonableness
CHAPTER 5 Every Question Counts
CHAPTER 6 Leave the Brochures Behind
CHAPTER 7 Every Reason to Say Yes
CHAPTER 8 When the World Isn't Perfect
CHAPTER 9 Using MeasureMax Your Way
Glossary
Bibliography

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