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　　Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot.　　
　　Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain:　　
　　? Why a company would spend billions to launch a product that itsown analysts know will fail
　　? How a police officer could run right past a brutal assaultwithout seeing it
　　? Why award-winning movies are full of editing mistakes
　　? What criminals have in common with chess masters

Reading this book will make you less sure of yourself—and
that’s a good thing. In The Invisible Gorilla, Christopher Chabris
and Daniel Simons, creators of one of psychology’s most famous
experiments, use remarkable stories and counterintuitive scientific
findings to demonstrate an important truth: Our minds don’t work
the way we think they do. We think we see ourselves and the world
as they really are, but we’re actually missing a whole lot.　　 
　　Chabris and Simons combine the work of other researchers with
their own findings on attention, perception, memory, and reasoning
to reveal how faulty intuitions often get us into trouble. In the
process, they explain:　　 
　　? Why a company would spend billions to launch a product that its
own analysts know will fail 
　　? How a police officer could run right past a brutal assault
without seeing it 
　　? Why award-winning movies are full of editing mistakes 
　　? What criminals have in common with chess masters 
　　? Why measles and other childhood diseases are making a
comeback 
　　? Why money managers could learn a lot from weather
forecasters　　 
　　Again and again, we think we experience and understand the world
as it is, but our thoughts are beset by everyday illusions. We
write traffic laws and build criminal cases on the assumption that
people will notice when something unusual happens right in front of
them. We’re sure we know where we were on 9/11, falsely believing
that vivid memories are seared into our minds with perfect
fidelity. And as a society, we spend billions on devices to train
our brains because we’re continually tempted by the lure of quick
fixes and effortless self-improvement. 　　 
　　The Invisible Gorilla reveals the myriad ways that our intuitions
can deceive us, but it’s much more than a catalog of human
failings. Chabris and Simons explain why we succumb to these
everyday illusions and what we can do to inoculate ourselves
against their effects. Ultimately, the book provides a kind of
x-ray vision into our own minds, making it possible to pierce the
veil of illusions that clouds our thoughts and to think clearly for
perhaps the first time.

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INVISIBLE GORILLA, THE(ISBN=9780307459664)

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