Profitable Growth.
Every Business Is a Growth Business is your one-stop guide tomaking profitable growth happen. It's a radical and refreshingsource of ideas, inspiration, and common sense, all based on theunparalleled experience and access of Ram Charan and NoelTichy.
Charan and Tichy have worked with some of the world's leadingexecutives--people such as Jack Welch of GE, Eckhard Pfeiffer ofCompaq, Larry Bossidy of Allied Signal, John Reed of Citigroup,Dick Brown of Cable Wireless, Alex Trotman and Jacques Nasserof Ford, and the senior management of Coca-Cola--who havetransformed their companies into profitable growth machines. EveryBusiness Is a Growth Business is a distillation of what the authorsand these unique leaders have learned about profitablegrowth:
If your business isn't growing sustainably and profitably, it'sdying.