Giants of Enterprise: Seven Business Innovators and the Empires They Built影响历史的商业七巨头

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  • 版 次:1
  • 页 数:
  • 字 数:
  • 印刷时间:2003年07月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780066620367
作者:Richard S. Tedlow 著出版社:音像供货出版时间:2003年07月 
内容简介
Business historian Tedlow (Harvard Business Sch.) presents seven magnates in a historical context that reflects the growth of the United States as an economic power from the mid-1800s to the latter part of the 20th century. Presenting biographical essays divided chronologically into three sections, he first discusses Andrew Carnegie (U.S. Steel), George Eastman (Kodak), and Henry Ford (automobiles) and their contributions to the emergence of America as an economic force. The founding of IBM by Thomas Watson Sr. in 1924 and Revlon by Charles Revson in 1932 are then used to highlight technological leadership and marketing, respectively. The leadership, management, and determination of Robert Noyce (Intel) and Sam Walton (WalMart) demonstrate the success of entrepreneurs in recent times. Each essay concerns the central figure and his contribution, personal attributes and faults, family, close associates, and a history of the specific industry and American society at the time. Well-documented and very readable, this compendium is a good addition to academic and large public libraries. Steven J. Mayover, Philadelphia.
  作者简介:
目  录
Acknowledgments
Introduction:The Big Picture
PART ONE:The Rise to GlobaI Economic Power
 Introduction
 1 Andrew Carnegie:From Rags~Richest
 2 George Eastman and the Creation of a Mass Market
 3 Henry Ford:The Profits and the Price of Primitivism
PART TWO:The Heart of the American Century
 Introduction
 4 Thomas J.Watson Sro and American Salesmanship
 5 Charles Revson and Revlon:Consumer Packaged Goods and the Television Revolution
PART THREE:Our Own Times
 Introduction
 6 Sam Walton:All·American

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