内容简介
ARE YOU READY FOR THE FUTURE?
New markets have powered the greatest business successes inhistory, from Standard Oil to Facebook. How can you discover andpursue new markets to make your business thrive?
In Capturing New Markets, world-renowned business strategistStephen Wunker argues that the first step is to stop applyingtraditional formulas of success and understand the unique dynamicsin fast-changing new markets. He guides you through the process ofcreating counterintuitive strategies, such as treating competitorsas collaborators, timing market entry, and targeting narrow nichesbefore big customer segments.
New markets have powered the greatest business successes inhistory, from Standard Oil to Facebook. How can you discover andpursue new markets to make your business thrive?
In Capturing New Markets, world-renowned business strategistStephen Wunker argues that the first step is to stop applyingtraditional formulas of success and understand the unique dynamicsin fast-changing new markets. He guides you through the process ofcreating counterintuitive strategies, such as treating competitorsas collaborators, timing market entry, and targeting narrow nichesbefore big customer segments.