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EXCELLENCE BUSINESS REV ED

版次：1
页数：611
字数：
印刷时间：2009年08月01日
开本：大16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9780131355385

作者:Courtland Bovee　著出版社:上海科学技术文献出版社出版时间:2009年08月

内容简介

With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.

目　　录

Preface
Prologue
Part One Conducting Business in the Global Economy
　1 In Pursuit of Prosperity: The Fundamentals of Business and Economics
　2 Business Done Right: Ethics and Social Responsibility
　3 Wild World: Competing in the Global Economy
　4 Business at the Speed of Light: Information Technology and E-Commerce
Part Two Starting and Organizing a Business
　5 Building the Foundation: Forms of Business Ownership
　6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners
Part Three Managing a Business
　7 From Planning to Inspiration: The Functions of Management
　8 We’re All in This Together: Organization and Teamwork
　9 Creating Value: Producing Quality Goods and Services

Preface Prologue Part One Conducting Business in the Global Economy 　1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 　2 Business Done Right: Ethics and Social Responsibility 　3 Wild World: Competing in the Global Economy 　4 Business at the Speed of Light: Information Technology and E-Commerce Part Two Starting and Organizing a Business 　5 Building the Foundation: Forms of Business Ownership 　6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners Part Three Managing a Business 　7 From Planning to Inspiration: The Functions of Management 　8 We’re All in This Together: Organization and Teamwork 　9 Creating Value: Producing Quality Goods and Services Part Four Managing Employees 　10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 　11 Taking Care of Employees: Managing Human Resources Part Five Developing Marketing Strategies to Satisfy Customers 　12 Connecting with Customers: The Art and Science of Marketing 　13 Defining the Exchange: Product and Pricing Strategies 　14 Delivering Value: Distribution Strategies 　15 Spreading the Message: Promotional Strategies Part Six Managing Accounting and Financial Resources 　16 Getting to the Bottom Line: Basic Accounting Concepts 　17 Keeping the Engine Running: Financial Management and Banking 　18 Investing in the Future: Securities and Investment Strategies APPENDIX A APPENDIX B APPENDIX C APPENDIX D REFERENCES ACKNOWLEDGMENTS GLOSSARY NAME INDEX SUBJECT INDEX

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