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Impact:A Guide to Business Communication

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版次：1
页数：264
字数：
印刷时间：2007年01月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9780132385688

作者:Northey, Margot　著出版社:妙声出版时间:2007年01月

内容简介

Chapter One: Thinking About Communication The Importance of Writing Communicating in Organizations Some Help from Communication Theory The Globalizaiton of Business The Role of Intercultural Communication Nonverbal Communication Becoming a Good Listener Approaches to Questioning Chapter Two: Strategies in Planning for Writing and Speaking The Importance of Planning Putting Communication into Context Chapter Three: Writing with Impact Choosing Clear, Concise Wording Writing Clear, Effective Sentences Creating Logical, Well-constructed Paragraphs Editing with Care nbsp; Chapter Four: Routine and Good-News Correspondence Letters Memos E-mail Guidelines for All Correspondence Structuring Correspondence: The Direct Approach Routine Requests Routine or Good-News Replies Letters of Thanks or Congratulations nbsp; Chapter Five: Bad-News Correspondence Structural Options Turning Down a Job Applicant Declining an Invitation Rejecting a Claim Refusing Credit nbsp; Chapter Six: Persuasive Writing Credibility of the Persuader Motivation of the Receiver Message Options Basic Patterns for Persuasion Letters of Request Sales Letters Collection Letters Chapter Seven: Informal Reports Determining the Purpose Planning the Report Choosing the Best Order Direct and Indirect Organization Elements of the Report Writing the Report Editing the Report Creating Visual Impact nbsp; Chapter Eight: Formal Reports and Proposals The Four Rs of Planning Teamwork and Collaborative Communication Finding Information Arranging Information Organizing Formal Reports Documenting Your Sources Publishing a Report Presenting a Report Writing a Proposal Presenting a Proposal nbsp; Chapter Nine: Presentations and Meetings Oral Presentations Introducing and Thanking a Speaker Managing Meetings nbsp; Chapter Ten: Job Search Job Search and Research The Job Application The Job Interview nbsp; Appendix: Editing Guidelines A Practical Grammar

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目　　录

Chapter One: Thinking About Communication 　The Importance of Writing 　Communicating in Organizations 　Some Help from Communication Theory 　The Globalizaiton of Business 　The Role of Intercultural Communication 　Nonverbal Communication 　Becoming a Good Listener 　Approaches to Questioning Chapter Two: Strategies in Planning for Writing and Speaking 　The Importance of Planning 　Putting Communication into Context Chapter Three: Writing with Impact 　Choosing Clear, Concise Wording 　Writing Clear, Effective Sentences 　Creating Logical, Well-constructed Paragraphs 　Editing with Care Chapter Four: Routine and Good-News Correspondence 　Letters 　Memos 　E-mail 　Guidelines for All Correspondence 　Structuring Correspondence: The Direct Approach 　Routine Requests 　Routine or Good-News Replies 　Letters of Thanks or Congratulations Chapter Five: Bad-News Correspondence 　Structural Options 　Turning Down a Job Applicant 　Declining an Invitation 　Rejecting a Claim 　Refusing Credit Chapter Six: Persuasive Writing 　Credibility of the Persuader 　Motivation of the Receiver 　Message Options 　Basic Patterns for Persuasion 　Letters of Request 　Sales Letters 　Collection Letters Chapter Seven: Informal Reports 　Determining the Purpose 　Planning the Report 　Choosing the Best Order 　Direct and Indirect Organization 　Elements of the Report 　Writing the Report 　Editing the Report 　Creating Visual Impact Chapter Eight: Formal Reports and Proposals 　The Four Rs of Planning 　Teamwork and Collaborative Communication 　Finding Information 　Arranging Information 　Organizing Formal Reports 　Documenting Your Sources 　Publishing a Report 　Presenting a Report 　Writing a Proposal 　Presenting a Proposal Chapter Nine: Presentations and Meetings 　Oral Presentations 　Introducing and Thanking a Speaker 　Managing Meetings Chapter Ten: Job Search 　Job Search and Research 　The Job Application 　The Job Interview Appendix: Editing Guidelines 　A Practical Grammar 　A Guide to Punctuation 　A Checklist of Misused Words and Phrases References Index

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