内容简介
YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.
New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.
Features
As a part of the Penguin Academic series, New New Media offers students the most cutting-edge information at a competitively lower price.
New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.
Features
As a part of the Penguin Academic series, New New Media offers students the most cutting-edge information at a competitively lower price.