In this second edition of their classic book on personal brand
David McNally and Karl Speak show that developing a personal brand
is not about constructing a contrived image. Rather, it is a
process of discovering who you really are and what you aspire to
be. The hallmark insight of this new edition is that the best way
to establish a strong and memorable brand is to make a positive
difference in the lives of others through making lasting
impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the
key components of your brand, conveying that brand to the world,
checking how closely your brand aligns with important relationships
in your life—particularly your employer—and assessing your progress
along the way. This thoroughly revised and updated edition features
new material on how to use social media to build a powerful
personal brand and case studies of individuals whose personal
brands have changed the world.