TheBearNecessitiesofBusiness:BuildingaCompanywithHeart美国著名泰迪熊主题行销店业务须知：用心经营公司

作者简介：Maxine Clark is the founder, Chairman, and Chief Executive Bear of Build-A-Bear Workshop®. A veteran of the retail industry, she has been widely recognized for her innovative work and is regularly featured in the media. Clark spent more than twenty years with The May Department Stores Company and later served as president of Payless ShoeSource, which she turned into the number one seller of children's licensed footwear in the world. Since 1997, Clark has focused her attention on Build-A-Bear Workshop®, a retail store that lets customers create their own stuffed companions. The first store opened in 1997, and there are now more than 300 locations worldwide. 

Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.
　　Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.