内容简介
This book is about competition between businesses; it is a guide to principles of competitive business strategy which offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the author's course in strategy which has been enthusiastically received over more than ten years by executives and students, comprising a diverse international audience, the book is a thought-provoking complement to standard textbooks on corporate strategy.
Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.
Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.