企业家能力的便携式MBA THE PORTABLE MBA IN ENTREPRENEURSHIP

This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business:
Recognizing great entrepreneurial opportunities
Writing a business plan and building your financial statements
Securing financing with venture capital or debt financing
Franchising your business
Managing a growing business
Protecting intellectual property
Selling a business when the time comes

WILLIAM D BYGRAVE,MA,DPHIL MBA, DBA is the FredericC.Hamilton Professor for FreeEnterprise and Director of the Center for Entrepreneurial Studies at Babson College, and visiting professor at INSEAD(the European Institute for Business Administration).