内容简介
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
作者简介：
V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.
作者简介：
V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.