BW STRATEGY POWER PLAYS战略力量计划

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  • 版 次:1
  • 页 数:182
  • 字 数:
  • 印刷时间:2006年12月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780071475600
作者:businessweek 著出版时间:2006年12月 
内容简介
  Learn the Plays
  Make Your Move
  Take a page from Jeff Bezos at Amazon.com and reinvent your company Turn your business direction on a dime like Michael Dell Find your drive for customer satisfaction with Edouard Michelin Dial in collaboration using Edward Zander's tactics at Motorola And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
  BusinessWeek Power Plays
  Marketing Power Plays
  Leadership Power Plays
  Game On.
目  录
INRODUCTION By Stephen J. Adler, Editor-in-Chief,
 Business Week
BRIRN ROBERTS:
 Can Comcast Fly?
JEFF BEZOS:
 Reprogramming Amazon
JOHN CHRNBERS:
 Cisco's Comeback
MICHREL DELL:
 The Secrets behind Dell's Expansion
MICHREL ESKEW:
 UPS and Big Brown's New Bag
EDWRRD ZRNDER:
 Reinventing Motorola

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