Professional Practice 101: Business Strategies and Case Studies in Architecture建筑商业战略与实例研究pdf/txt下载_在线阅读全文

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作者简介：
　　Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publications, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design.

内容简介

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material 　　including coverage of:
　　Project management
　　Time management
　　Group dynamics and teamwork
　　Project delivery
　　Communication and leadership skills
　　Design and information technology

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目　　录

Foreword to the Second Edition by Thomas Fisher
Preface
Acknowledgements
Chapter 1 Practice, Practice, Practice
　What It Means to Be a Professional or the Courage to Be a Misfit 　
　Professionalism and the Public Interest
　Professional Through and Through
　Linking Design and Practice
　For Whom Should You Design?
　Are You an Artist or an Architect?
　Sidebar: Voodoo and Hearsay
　Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA
　Sidebar: Timing of the Architect Registration Examination
　Designing Your Career

Foreword to the Second Edition by Thomas Fisher Preface Acknowledgements Chapter 1 Practice, Practice, Practice 　What It Means to Be a Professional or the Courage to Be a Misfit 　 　Professionalism and the Public Interest 　Professional Through and Through 　Linking Design and Practice 　For Whom Should You Design? 　Are You an Artist or an Architect? 　Sidebar: Voodoo and Hearsay 　Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA 　Sidebar: Timing of the Architect Registration Examination 　Designing Your Career 　Case Study: Designing Your Career Chapter 2 Do the Right Thing 　Architects and Ethics 　Sidebar: Postscript on Ethical Behavior 　Case Study: The Fifty-Nine-Story Crisis Chapter 3 The Firm: Commoditiy and Delight 　Design Firm Typologies 　Firm Start-Ups 　Two Start-Up Profiles: Young, Digital, and Good 　Profiles in Courage: Three Firms 　Case Study: ABC/Prieto Haskell 　Case Study Analysis: A Firm in Search of a New Identity 　Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves Chapter 4 Project Management 　Managing the Process versus Producing the Product 　Making Group Projects in Studio Work for You 　Client Relations: Of Timing and Schmoozing 　Designing Your Time 　Sidebar: Experimental Drawing-Drawing to Steal 　The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office 　Case Study: Anne Cahill (A) and (B) 　Author's Case Study Analysis: Portrait of a Project Manager 　Case Study: Drawing as a Means to Practice Chapter 5 Making a (Financial) Statement 　Financial Management Primer 　idebar: Managing the Labor Force 　The Real Meaning of Green Design: Fees and Schedules 　Conventional versus Progressive Real Estate Development 　Case Study: Downtown Albuquerque Theater Block Chapter 6 To Market, to Market 　Top 10 Rules of Marketing 　Marketing for Success 　Sidebar: Selling Architectural Services 　Top 10 Presentation Skills 　Top 10 Principles for Design on the Web 　Case Study: Richards Roth Caruso, Inc Chapter 7 Laws and Order Chapter 8 Risky Business Chapter 9 New Modes of Service and Project Delivery Chapter 10 Nontraditional Practice Chapter 11 Social Responsibilities Index

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Professional Practice 101: Business Strategies and Case Studies in Architecture建筑商业战略与实例研究下载

Professional Practice 101: Business Strategies and Case Studies in Architecture建筑商业战略与实例研究

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