The Secret to GEs Success A Former Insider Reveals the Leadership lessons of the Worlds Most Competitive Company通用电气的成功之路

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  • 版 次:1
  • 页 数:293
  • 字 数:
  • 印刷时间:2007年01月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780071475938
作者:William E. Rothschild 著出版时间:2007年01月 
内容简介
Looking beyond GE's legendary CEO Jack Welch, Rothschild takes a wider perspective on the company's history in this unwieldy management guide. Structuring the book around the various phases in the company's evolution, he looks all the way back to the founding by Thomas Edison in 1879 and analyzes the business lessons that have gradually emerged. At the same time, Rothschild, a former GE insider who formed his own consulting company in 1984, focuses on five key success areas: leadership, adaptability, talent, influence and networks, reinforcing key "takeaways" at the end of each chapter. Unfortunately, the book's chronological structure and overwhelming detail makes it read more like an annotated history than a management guide with business-changing insights. (Jan.)
目  录
Introduction. The Five Ingredients of GE's 126-Year Success
Part I. "Living Better Electrically":GE's First Stage, 1879 to 1939, Edison-Swope/Young
 Chapter 1. Selecting the Wrong Technology
 Chapter 2. Becoming the Leader
 Chapter 3. Seeking Advice and Sharing the Wealth
 Chapter 4. Staying No. I
Part II. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch
 Chapter 5. Winning the War
 Chapter 6. Decentralized Growth
 Chapter 7. Professional Management
 Chapter 8. The Conversion of Ronald Reagan
 Chapter 9. GE Can Do Anything It Wants to Do
Part III. Portfolio Leadership:GE's Third Stage, 1971 to 2001, Borch/Welch
 Chapter 10. Admitting Mistakes

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