受信任企业:如何辅导企业建立成功客户关系 The Trusted Firm :

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  • 版 次:1
  • 页 数:247
  • 字 数:
  • 印刷时间:2007年01月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470027172
作者:Fiona Czerniawska 著出版社:John Wiley & Sons出版时间:2007年01月 
内容简介
The consulting industry has been on a roller-coaster ride since the heady days of the 1990s. After a recession triggered by the dotcom crash, it's now growing rapidly again--but in a market that has changed beyond all recognition. Fees are down, buying is centralized and many clients are ex-consultants who know all the tricks of the trade. It's a hostile environment in which great personal qualities are no longer enough--consultants need trusted firms behind them, helping them deliver results. This unique journey through the new consulting terrain looks at how leading consulting firms worldwide create a platform for success: what values they need; who they recruit and what recruitment processes work best; how they keep their finger on the pulse of the market; how they match the right people to particular jobs.
"This book is essential for both client and consultant to understand the pitfalls to avoid and the conditions neccessary for successin todays' complex, multi faceted project environment."
-- Peter Hill, Chief Executive, Management Consultancies Association
作者简介
An internationally renowned expert on the consultancy industry, Fiona Czerniawska is Director of the Management Consultancies Association’s Think Tank and Founder and Managing Director of Arkimeda. She researches and consults on strategic issues in the c
目  录
Preface
Acknowledgements
About the author
Part I INTRODUCTION
 1 The changing client–consultant relationship
 2 Promises, promises: excellent relationships from a client perspective
 3 The invisible firm
 4 The trouble with the status quo
 5 The client–consultant–consulting firm relationship
Part II PEOPLE
 6 Personal chemistry and relationship skills
 7 Recruitment, retention and remuneration
Part III PROCESS (1): MARKETING AND SELLING
 8 Brand versus specialization: the race to the top?

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