起动网上商务傻瓜书 Starting an Online Business For Dummies

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  • 版 次:1
  • 页 数:416
  • 字 数:
  • 印刷时间:2007年01月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780470107393
作者:Greg Holden 著出版社:John Wiley & Sons出版时间:2007年01月 
内容简介
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.
Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:
Establish and promote your business;
Advertise your site;
Build a business with online auctions;
Keep your business legal and lawsuit free;
Impress customers in the virtual world;
目  录
Introduction.
PART Ⅰ: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS.
Chapter 1: What’s New: The Latest Tools for Your Online Business.
Chapter 2: Opening Your Own Online Business in Ten Easy Steps.
Chapter 3: Choosing and Equipping Your New E-Business.
Chapter 4: Selecting Your E-Commerce Host and Design Tools.
PART Ⅱ: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS.
Chapter 5: Organizing Your Business Site and Attracting Customers.
Chapter 6: Optimizing the Shopping Experience.
Chapter 7: Accepting Payments.
Chapter 8: Providing Customer Service with a Virtual Smile.
Chapter 9: Advertising and Publicity.
PART Ⅲ: BUILDING A BUSINESS WITH ONLINE AUCTIONS.
Chapter 10: Sourcing for Your Business.

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