内容简介
How to create packaging designs for consumer brands that
effectively communicate in the retail environment Packaging Design:
Successful Product Branding from Concept to Shelf is the most
comprehensive resource of practical and professional information
for creating packaging designs that serve as the marketing vehicles
for consumer products. Packed with real-world advice, step-by-step
de*ions of the creative process, and all-important insights
into the stakeholders, the design process, and the production
process, this book illuminates the business of packaging design
like no other. Whether you're a designer, brand manager, or
packaging manufacturer, the highly visual coverage in Packaging
Design will be useful to you, as well as everyone else involved in
the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts,
three-dimensional models, and prototypes * A wealth of case studies
showcasing how superior packaging designs were created * A
framework for today's packaging design business * Environmental
considerations, along with legal and regulatory issues * Useful
appendices with advice on portfolio development and professional
practice guidelines