MCGRAW-HILL商业信函手册MH HDBK OF BUSINESS LETTERS 4Epdf/txt下载_在线阅读全文

内容简介

THE CLASSIC BESTSELLING GUIDE
　　Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages.
　　The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life.
　　LEARN HOW TO WRITE, DEVELOP, AND IMPROVE:

THE CLASSIC BESTSELLING GUIDE 　　Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. 　　The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. 　　LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: 　　* Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail

显示全部信息

作者简介

Roy W. Poe is a business education consultant with experience teaching communications in management development programs and college extension classes. He is the author of The McGraw-Hill Guide to Effective Business Reports and several business textbooks.

目　　录

Introduction
Part I　THE BUSINESS WRITER'S CRAFT
　Effective Business Letters Make a Difference
What Is Good Business Writing?
　Promote Goodwill in Your Communications
The Audiences for Goodwill Letters
　Use Concise Language
Say It Once
Sentence Length
Paragraph Length
Letter Length
　Keep Language Simple
Overused Words
Trendy Words

Introduction Part I　THE BUSINESS WRITER'S CRAFT 　Effective Business Letters Make a Difference What Is Good Business Writing? 　Promote Goodwill in Your Communications The Audiences for Goodwill Letters 　Use Concise Language Say It Once Sentence Length Paragraph Length Letter Length 　Keep Language Simple Overused Words Trendy Words 　Personalize Your Letters Form Letters Using Personal Pronouns 　Emphasize the Positive Stress What You Can Do Avoid Negative Words and Phrases Respond Promptly, But Not Necessarily Too Promptly Part 2 CHOOSE THE BEST FORMAT 　Letters Letter Style Paper Margins, Spacing, and Placement Salutation Attention or Subject Line Complimentary Close, 　E-mail Write Effective E-mails 　Memos 　Faxes Fax Cover Sheet Take Advantage of Faxes 　Voice Mail Make Your Voice Mail Heard Part 3 LETTERS AND RESPONSES 　Ask About Prices and Discounts 　Response to a Request for Pricing Information 　Ask About Training Materials 　Response to an Inquiry About Training Materials 　Ask for Appointment to See Networking Operation 　Invite Consumer to Software Demonstration 　Ask for Detailed Information on a Service 　Supply Detailed Information on a Service 　Ask for Information About Dealers 　Response to Request from a Potential Dealer 　Complaint About Facility and Services 　Response to Complaint About Facility and Services 　Invitation to Tour Facility Response to Invitation to Tour Facility Invite a Panel Participant Panel Participant's Polite Turn-Down Invite a Professional Speaker Speaker's Response to Invitation Confirming Speaker Contract Poor Performance on Service Contract Response to Complaint About Poor Service …… Part 4 CREDIT AND COLLECTION LETTERS Part 5 MORE SAMPLE LETTERS INDEX

显示全部信息

MCGRAW-HILL商业信函手册MH HDBK OF BUSINESS LETTERS 4E下载

MCGRAW-HILL商业信函手册MH HDBK OF BUSINESS LETTERS 4E

发布书评

相关图书推荐