内容简介
Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.
目 录
Preface
CHAPTER 1 PSYCHOLOGY AND SUCCESS
CHAPTER 2 BEHAVIORAL INTELLIGENCE: BEST
PRACTICES FOR RAISING AND
SPENDING MONEY
CHAPTER 3 BEHAVIORAL CORPORATE FINANCE: BIAS GREMLINS AT WORK
CHAPTER 4 ACCOUNTING: BUILD1NGA
FINANCIALLY LITERATE
WORKFORCE THAT KEEPS SCORE
CHAPTER FINANCIAL PLANNING: TRANSLATING
GENERAL STRATEGIC THINKING
INTO CONCRETE FINANCIAL PLANS
INCENTIVES: CHOOSING CARROTS
CHAPTER 5 AND STICKS
……