Global Business Power Plays: How the Masters of International Enterprise Reach the Top of Their Game (Businessweek Power Plays)全球经济的力量pdf/txt下载_在线阅读全文

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作者介绍：BusinessWeek
　　BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

内容简介

Rev up productivity like Ferdinand K. Piech at Volkswagen
　　Go for grande growth the way Howard Schultz did with Starbucks
　　Follow Xu Danhua's example at Huawei to make partnerships across borders
　　Keep bidding for greater success the way auction site EachNet does in China
　　And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

目　　录

Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek
1 China.net: Unleashing a World of Opportunity
2 Ratan Tata: From Overgrown Conglomerate to an Agile Global Force
3 Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc
　4 Europe: Can it Grow Again?
　5 United States: Hispanic Nation
　6 Huawei: More than a Local Hero
　7 Colombia: Extreme Investing
　8 Toyota: Reinventing the Auto Industry
　9 Planet Starbucks: Go Global, Grow Quickly
　10 Otto Group: The Modest Powerhouse
　11 Toshiba: Keeping Innovation Out of Rivals' Hands
　12 Ferdinand K. Piech: Tightening the Grip at VW
Trends: Tech's Future

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Global Business Power Plays: How the Masters of International Enterprise Reach the Top of Their Game (Businessweek Power Plays)全球经济的力量下载

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