谈判 哈佛商业评必备谈判 HBE: NEGOTIATION

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  • 版 次:1
  • 页 数:170
  • 字 数:
  • 印刷时间:2003年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9781591391111
出版社:WW Norton 美国诺顿图书出版公司出版时间:2003年12月 
内容简介
Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include:
Preparing the necessary information before a negotiation;
Managing multiparty negotiations;
Assessing the position of the opposing side;
Determining your sources of power and authority in a negotiation;
Recognizing the barriers to agreement and how to overcome them.
Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.
目  录
Introduction
1 Types of Negotiation
Many Paths to a Deal
Distributive Negotiation
Integrative Negotiation
Multiple Phases and Multiple Parties
Summing Up
2 Four Key Concepts
Your Starting Points
KnowYour BATNA
Reservation Price
ZOPA
Value Creation Through Trades
Summing Up

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