黑领结的选择:计划与运作成功的特殊事件终极指南 Black Tie Optional:

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  • 版 次:1
  • 页 数:216
  • 字 数:
  • 印刷时间:2007年02月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780471703334
作者:HARRY A. FREEDMAN 著出版社:吉林长白山出版时间:2007年01月 
内容简介
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
  —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine
  "Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
  —Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's
  "Harry Freedman knows how to plan an event. He has it down to an art. "
目  录
Introduction
Chapter 1: Choosing the Right Event
 Marketing
 Sample Events
 Thinking It Through
 Time and Date
Chapter 2: Money Matters
 Location
 Lights and Sound
 Food and Catering
 Feeding Workers
 Entertainment
 Decorations
 Security

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