HBR ON COMMUNICATING EFFECTIVELY(ISBN=9781422162514)

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  • 版 次:1
  • 页 数:239
  • 字 数:
  • 印刷时间:2011年12月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9781422162514
作者:本社 编出版社:Perseus出版时间:2011年12月 
内容简介
  Customize your delivery for maximum persuasive power.
  If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace.
  This collection of HBR articles will help you:
  - Pitch your brilliant idea successfully
  - Connect with your audience
  - Establish credibility
  - Inspire others to realize your vision
  - Adapt to your listeners' decision-making styles
作者简介

  If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

目  录

Change the Way You Persuade
Harnessing the Science of Persuasion
The Power of Talk: Who Gets Heard and Why
The Necessary Art of Persuasion
Is Silence Killing Your Company?
How to Become an Authentic Speaker
Telling Tales
How to Pitch a Brilliant Idea
The Five Messages Leaders Must Manage
Taking the Stress Out of Stressful Conversatons


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