McKinsey & Company is the most respected and most
secretive consulting firm in the world, and business readers just
can't seem to get enough of all things McKinsey. Now, hot on the
heels of his acclaimed international bestseller The McKinsey Way,
Ethan Rasiel brings readers a powerful new guide to putting
McKinsey concepts and skills into action??The McKinsey Mind. While
the first book used case studies and anecdotes from former and
current McKinseyites to describe how "the firm" solves the
thorniest business problems of their A-list clients, The McKinsey
Mind goes a giant step further. It explains, step-by-step, how to
use McKinsey tools, techniques and strategies to solve an array of
core business problems and to make any business venture more
successful.
Designed to work as a stand-alone guide or together with The
McKinsey Way, The McKinsey Mind follows the same critically
acclaimed style and format as its predecessor. In this book authors
Rasiel and Friga expand upon the lessons found in The McKinsey Way
with real-world examples, parables, and easy-to-do exercises
designed to get readers up and running.