营销的力量MARKETING POWER PLAYS

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  • 版 次:1
  • 页 数:178
  • 字 数:
  • 印刷时间:1970年01月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780071475587
作者:Businessweek 著出版社:Oversea Publishing House出版时间:2006年12月 
内容简介
Learn the Plays
  Make Your Move
  Build an IKEA-style global brand the way Ingvar Kamprad does
  Use Hans Straberg's tactics at Electrolux to sweep in profits
  Bank on thinking locally like Citigroup's Steven Freiberg
  Keep your company tuned in the way Judy McGrath does at MTV
  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

作者简介:
目  录
INTRODUCTION By Stephen J. Adler, Editor-in-Chief,BusinessWeek
1 GEORGE BODENHETMER:In the ESPN Zone
2 JAMES OWENS:Caterpillar Sinks Its Claws into Services
3 STEVEN FREIBERG:Thinking Locally at Citigroup
4 PAUL OTELLINI:Inside Intel
5 HANS STRABERG:Electrolux Cleans Up
6 THE ALBRECHT BROTHERS:Aldi and Trader Joe's Challenge to WaI-Mart
7 ANNE LIVERMORE:HP's Ultimate Team Player
8 HRRLAN WEISMAN:Reinventing How Johnson & Johnson Invents
9 JUDY McGRATH:Keeping MTV Cool
10 INGVRR KAMPRAD:How IKEA Became a Global Cult Brand
11 JEFF IMMELT:Demanding More Risk and Innovation from GE
12 MARISSR MRYER:Managing Google's Idea Factory
13 STEVE JOBS:Apple's Visionary Is Shaking Up Disney

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