竞争能力分析 COMPETING ON ANALYTICS

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  • 版 次：1
  • 页 数：218
  • 字 数：
  • 印刷时间：2007年03月01日
  • 开 本：32开
  • 纸 张：胶版纸
  • 包 装：精装
  • 是否套装：否
  • 国际标准书号ISBN：9781422103326
作者:THOMAS H. DAVENPORT 著出版社:Harvard Business School Press出版时间:2007年03月 
内容简介
"Competing on Analytics" is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.
作者简介
Thomas H.Davenport is the Presidents Distinguished Professor of Information Technology and Managment at babson College.
目　　录
Foreword by Gary Loveman
Acknowledgments
Part One The Nature of Analytical Competition
1 The Nature of Analytical Competition
2 What Makes an Analytical Competitor?
3 Analytics and Business Performance
4 Copeting on Analytics with Internal Processes
5 Competing on Analytics with External Processes
Part Two Building an Analytical Capbility
6 A Road Map to Enhanced Analytical Capabilities
7 Managing Analytical People
8 The Architecture of Business Intelligence
9 The Future of Analytical Competition
Notes
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