知识产权：价值、盗用与侵权损失INTELLECTUAL PROPERTY: VALUATION, EXPLOITATION, AND INFRINGEMENT DAMAGESpdf/txt下载_在线阅读全文

知识产权：价值、盗用与侵权损失INTELLECTUAL PROPERTY: VALUATION, EXPLOITATION, AND INFRINGEMENT DAMAGES

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版次：1
页数：864
字数：
印刷时间：2005年12月01日
开本：
纸张：胶版纸
包装：精装
是否套装：否
国际标准书号ISBN：9780471683230

作者:Gordon V. Smith，Russell L. Parr 著出版社:吉林长白山出版时间:2005年12月

内容简介

This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. 作者简介： Gordon V. Smith is chairman of AUS, Inc. and president of AUS Consultants. He has advised clients in valuation matters for over 40 years. His assignments have included appraisals of nearly every type of tangible and intangible property as well as consultations relative to royalty rates, economic life, and litigation damages for intellectual property. Clients have been many of the Fortune 500 and major international law firms, as well as research and educational institutions, regulatory bodies, and the U.S. government.

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目　　录

Preface
PART Ⅰ: VALUATION
1 Intellectual Property and Intangible Assets in the World Today
2 Defining Intangible Assets and Intellectural Property
3 Defining Intangible Assets and Intellectural Property—Tradmarks
4 Intangible Assets and the Business Enterprise
5 Accounting Issues
6 Tax Issues
7 Valuation Principles and Techniques
8 Cost Approach
9 Market Approach
10 Income Approach: Quantifying the Economic Benefit
11 Income Approach: Timing and Pattern of Receiving the Economic Benefit
12 Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together

Preface PART Ⅰ: VALUATION 1 Intellectual Property and Intangible Assets in the World Today 2 Defining Intangible Assets and Intellectural Property 3 Defining Intangible Assets and Intellectural Property—Tradmarks 4 Intangible Assets and the Business Enterprise 5 Accounting Issues 6 Tax Issues 7 Valuation Principles and Techniques 8 Cost Approach 9 Market Approach 10 Income Approach: Quantifying the Economic Benefit 11 Income Approach: Timing and Pattern of Receiving the Economic Benefit 12 Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together 13 When Theory Meets Practice 14 Special Valuation Situations 15 Early-Stage Technology Valuation 16 International issues PART Ⅱ: LICENSING 17 Emergence of Intellectual Property Exploitation Strategies 18 Introduction to Exploitation Strategies 19 Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights 20 Economic Contributions of Intellectual Property 21 Global Exploitation Potential 22 Risks of Exploitation 23 Use of the 25% Rule in Valuing Intellectual Property 24 Licensing Economics and Royalty Rates 25 Determining a Royalty Rate—An Example 26 Dealing with Early-Stage Intellectual Property 27 Tradmark Licensing 28 Licensing Negotiations and Agreements 29 Licensing Internet Assets 30 Another View of Licensing Strategies 31 Joint Venture 32 Unversity Technology Transfer 33 Organizing for the Future 34 Monitoring License Agreements PART Ⅲ: INFRINGEMENT DAMAGES 35 Lost-Profit Calculations 36 Royalty Rates and the Georgia-Pacific Factors 37 The Analytical Approach 38 Discounted Cash Flow Analysis 39 Market-Derived Royalty Rates 40 Monetary Relief in Trademark Litigation 41 Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products 42 A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001) 43 Trademark Damage Trends in the Federal Circuit (1982-2001) 44 Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses 45 Trade Secret Damages PART Ⅳ: APPENDICES Appendix A: Investment Rate of Return Appendix B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property Appendix C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation Appendix D: Financial and Business Information Sources Appendix E: Sample Royalty Rates Information Appendix F: Overview of New Product Diffusion Sales Forecasting Models Index

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