内容简介
Move over Chips Ahoy; there's a new President's Choice in town.7he old days of packaging generic brands in plain white wrapping and black lettering are long gone. As retailers have grabbed power around the globe, they've transformed private labels from price purchases into powerful brands with their own cachet. As a result,once-powerful brand manufacturers like Nestle and Procter & Gamble now find themselves Competing for shelf space with their biggest customers, like Tesco and Wal-Mart.
With retailers and private labels continuing to gobble up valuable market share, you might think that brand manufacturers are already implementing competitive strategies. But instead they are still creating strategies based on outdated myths and assumptions about private labels. A ifferent approach is now essential if brand manufacturers want to stay in the game.
With retailers and private labels continuing to gobble up valuable market share, you might think that brand manufacturers are already implementing competitive strategies. But instead they are still creating strategies based on outdated myths and assumptions about private labels. A ifferent approach is now essential if brand manufacturers want to stay in the game.