源出——源入:卖主能从新相关机遇中创造财富吗? OUTSOURCING-INSOURCING

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  • 版 次:1
  • 页 数:188
  • 字 数:
  • 印刷时间:2005年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470844908
作者:by Per V. Jenster 等著出版社:John Wiley & Sons出版时间:2005年12月 
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作者简介:
  Per V. Jenster is a Professor at Copenhagen Business School, where he has held the post of Associate Dean with responsibilities for various MBA programs. He was formerly a professor of marketing at IMD, Lausanne, Switzerland. He completed his doctorate in Strategic Management at the University of Pittsburgh and was later a faculty member at the University of Virginia. His industry experience includes extensive consulting in the areas of strategic management, marketing planning, competitive analysis and cost evaluation studies, and his research is widely published in books, articles and case studies.  
内容简介
Outsourcing became fashionable in the late 1980s, came of age in the 1990s, and is now a normal part of corporate life. Written by well-known and respected business authors and incorporating new research from Copenhagen Business School, this book covers the newest elements of outsourcing today and discusses how strategic alliances should be established between the buyer and supplier. Topics explored throughout include the scope, scale and importance of what is outsourced; the pricing and risk sharing involved; and changes to organizations which lead them to seek more outsourcing.
目  录
Preface
Introduction
1.Understanding the opportunities 
 Introduction
 What is outsourcing?
 The origins of outsourcing
 Trends and pressures
 Initial concepts
 Outsourcing today
 Traditional activities
 Peripheral activities
 Critical activities and processes
 Strategic and problem-solving activities
 Summary

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