一年将产品推向市场:兑现妙策的快速通道研究BRINGING YOUR PRODUCT TO MARKET...IN LESS THAN A YEAR

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  • 版 次:1
  • 页 数:384
  • 字 数:
  • 印刷时间:2005年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780471715535
作者:Don Debelak 著出版社:吉林长白山出版时间:2005年12月 
内容简介
  A revised and expanded new edition of the classic guide for inventors
  When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves.
  A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to:
目  录
Preface: Welcome to the World of Inventing
Introduction: Fast-Track Inventing: A Game Anyone Can Play
PART I: PREPARE FOR SUCCESS
 Chapter 1: Step 1 Evaluate Potential Ideas: Recognize the Moneymakers
 Chapter 2: Step 2 Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge
 Chapter 3: Step 3 Build a Business Foundation: Line Up Key Helpers and Financing
 Chapter 4: Step 4 Prepare for Kickoff: Decide on Patents and Prototypes
 Chapter 5: Step 5 Choose the Right-Fast Track Strategy: Understand What Works Best for Your Product
PART II: THE FAST TRACK: LICENSING YOUR IDEA
 Chapter 6: Step 6A Prove the Concept: Demonstrate Why Your Product Is “Hot”
 Chapter 7: Step 7A Choose Your Targets: Determine Which Companies Will Benefit the Most
 Chapter 8: Step 8A Preserve Your Capital: Use Low-Cost Tactics for Landing a License
 Chapter 9: Step 9A Develop a Licensing Plan: Find the Quickest Way to Market
 Chapter 10: Step 10A Sell Your Concept: Create the Highest Value for Your Product

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