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THE WAY TO WEALTH WORKBOOK，PART III：财富手册第三部分

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版次：1
页数：258
字数：
印刷时间：2008年01月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9781599181523

作者:Brian Tracy　著出版时间:2008年01月

内容简介

BRIAN TRACY has started，built，managed or turned around 22 businesses and consulted　for more than l，000 companies worldwide．He is president of the Brian Tracy University　of Sales and Entrepreneurship，a private online college for business and entrepreneurship．　
　　He is also chairman and CEO of Brian Tracy International，which specializes in the　training and development of individuals and organizations．

目　　录

Introduction
1. Business Blueprints
　1. Business Strategic Planning Questionnaire
　2 Business Assessment--Reasons for Success and Failure
　3. Management Skills Assessment
　4. Seven Key Result Areas in Business
　5. Seven Responsibilities of Leadership
　6. How to Hire Guidelines
　7. Hiring the Best People
　8. How to Build a Top Team
　9. How to Fire
10. Making the Firing Decision
11. Seven Qualities of Leadership
12. Seven Keys to Project Management

Introduction 1. Business Blueprints 　1. Business Strategic Planning Questionnaire 　2 Business Assessment--Reasons for Success and Failure 　3. Management Skills Assessment 　4. Seven Key Result Areas in Business 　5. Seven Responsibilities of Leadership 　6. How to Hire Guidelines 　7. Hiring the Best People 　8. How to Build a Top Team 　9. How to Fire 10. Making the Firing Decision 11. Seven Qualities of Leadership 12. Seven Keys to Project Management 13. Seven Questions for Any Investment 2. Strategic Blueprints 　1. Strategic Planning Questions 　2. Business Planning Process 　3. Ten Keys to Business Success 　4. Seven Ways to Build an Entrepreneurial Business Faster 　5. Your Core Business 　6.The Driving Force in Strategy 　7.Opportunity Analysis 　8.Seven Steps to Business Profitability 　9.Choosing the Right Location 　10.Money and Financial Goals 　11. Seven Steps to Problem Solving 　12. Twelve Critical Orientations for Business and Personal Success 　13. Time Allocation Exercise 3. Marketing Blueprints 　1. Seven Keys to Marketing Success 　2. Seven Questions for Market Planning 　3. Four Principles of Marketing Strategy 　4. Seven P's of the Marketing Mix 　5. Finding a New Product or Service 　6. How to Do Fast, Cheap Market Research 　7. Nine Great Marketing Questions 　8. Seven Reasons Why People Buy Things 　9. Key Concerns in Making a Buying Decision 10. Becoming the Quality Choice 　11. Buying Customers--Determining Your Costs of Acquisition 12. Lifetime Value of a Customer 13. How to Write Effective Advertising 14. 24 Ways to Sell Your Product or Service 4. Sales Blueprints 　1. Sales Skills Assessment 　 2. Sales Planning Process 　3. Seven Ways of Selling 　4. Seven Qualities of Top Salespeople 　5. Seven Best Sales-Closing Techniques 　6. Four Levels of Customer Service 　7. Seven Keys to Effective Networking 　8. Seven Questions to Set Priorities in Selling 5. Financial Blueprints 　1. Critical Success Factors, Benchmarks, and Metrics 　2. 23 Ways to Get the Money You Need 　3. Borrowing from Your Bank 　4. Profit Analysis and Maximization 　5. Double Your Income Seven Ways 　6. Double Your Income--Exercises 　7. Fifteen Profit-Making Strategies 　8. Determining Your Costs 　9. Conduct a Breakeven Analysis　　 10. Twelve Ways to Set Your Prices 11. The Seven Systems You Need 12. Seven Keys to Legal Agreements 13. Rules Learned from Lawsuits and Arbitration 6.Personal Bluprints 7.Porductivity and Performance Blueprints About the Author Brian Tracy University of Sales and Entreneurship Business Coaching Opportunity Brian Tracy——Speaker,Author,Consultant

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