BW MARKETING POWER PLAYS营销力作用

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  • 版 次:1
  • 页 数:178
  • 字 数:
  • 印刷时间:2006年12月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780071475587
作者:businessweek 著出版时间:2006年12月 
内容简介
  Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
  BusinessWeek Power Plays
  Leadership Power Plays
  Strategy Power Plays
  Game On.
  Visit businessweek.com/powerplays
  About the Author
目  录
By Stephen J.Adler, Editor-in-Chief,BusinessWeek
 In the ESPN Zone
 Caterpillar Sinks Its Claws into Services
 Thinking Locally at Citigroup
 Inside In tel
 Aldi and Trader Joe's Challenge to WaI-Mart
 HP's Ultimate Team Player
 Reinventing How Johnson & Johnson Invents
 Keeping MTV Cool
 How IKEA Became a Global Cult Brand
 Demanding More Risk and Innovation from GE
 Managing Google's Idea Factory
 Apple's Visionary Is Shaking Up Disney
 3M's Rising Star Revs Up Innovation

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