内容简介
The 80/20 Rule is a fixture in American business-80 percent of the profit comes from 20 percent of the clients.For financial advisors,the 80/20 Rule is an unassailable law of physics; deny it at your own risk.Yet many advisors who grasp the intuitive reality of the 80/20 rule lack a proven model of professional practice that transforms their understanding into action.
The Supernova Model is a client service,client acquisition,and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule.First implemented by financial advisors at Merrill Lynch-under the leadership of author Rob Knapp-it has grown increasingly popular within the financial services industry.MIT sent a team of graduate students to evaluate Supernova and complete a dissertation,while Harvard Business School prepared a case on it.
The Supernova Model is a client service,client acquisition,and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule.First implemented by financial advisors at Merrill Lynch-under the leadership of author Rob Knapp-it has grown increasingly popular within the financial services industry.MIT sent a team of graduate students to evaluate Supernova and complete a dissertation,while Harvard Business School prepared a case on it.