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作者简介：Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley.

内容简介

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

目　　录

Acknowledgments
Introduction
Chapter 1 Out Of Alignment–Getting IP And Business Strategies Back In Synch (Dan Mccurdy)
Perspective
The Emergence Of Patent Trolls, And Their Impact On IP Licensing
In A Changing IP And Business Environment, What Is The Correct IP Strategy?
The Need To Tie Intellectual Property Strategy To Overall Business Strategy
Using The Company's Intellectual Property To Improve Business Performance
Not Magic – Just Hard Work
Chapter 2 The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P Lord)
Perspective
Introduction
The Past: The Integrated Industrial Economy
The Nature Of The Technology Firm

Acknowledgments Introduction Chapter 1 Out Of Alignment–Getting IP And Business Strategies Back In Synch (Dan Mccurdy) Perspective The Emergence Of Patent Trolls, And Their Impact On IP Licensing In A Changing IP And Business Environment, What Is The Correct IP Strategy? The Need To Tie Intellectual Property Strategy To Overall Business Strategy Using The Company's Intellectual Property To Improve Business Performance Not Magic – Just Hard Work Chapter 2 The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P Lord) Perspective Introduction The Past: The Integrated Industrial Economy The Nature Of The Technology Firm The Role Of Intellectual Property A Precursor To The Business Of Licensing The Present: The Disaggregated Modern Economy Transition From Industrial To Modern Economy The Nature Of The Technology Firm The Role Of Intellectual Property The Business Of Licensing The Future? The Interrelated “Open” Economy Transition From Modern To “Open” Economy The Nature Of The Technology Firm The Role Of Intellectual Property Implications For The Business Of Licensing Conclusion Chapter 3 Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette) Perspective Ecosystem Reengineering–What Is It? Profit Pool Positioning: “Show Me The Money” Advantaged Networks: “Who Do I Want To Play With?” Collaborative Innovation: “How To Avoid Looking Over Your R&D Shoulder” Chapter 4 IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman) Perspective Many Shapes And Sizes Few Rights Are Assets Who Are IP Investors? The True Value Of IP Where Is IP Investing Headed? Chapter 5 Making Sense Of Recnt Court Decisions and US Patent Reform (Irving Rappapport and Bruce Berman) Perspective Patent Competition (What Is It?; How Has It Changed? What Does It Mean For Business & Innovation?) What Is Patent Competition? How Has Patent Competition Changed? “Dark Pools” Of Competitive Information What Patent Competition Means For Business And Innovation The Myths Fostered By Those Claiming The Patent System Needs Drastic Change Emerging New IP-Based Business Models Patent Search, Software And Analytic Services Buying And Selling Patents Licensing Patents Litigation Finance And Investment Firms IP Financial Firms Developing, Patenting And Enforcing Inventions (Dpeis) IP Acquisition Aggregators Recent Supreme Court Decisions' Impact On Business Patent Reform Legislation Patent Office Streamlining Initiatives Conclusions Chapter 6 Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E Woods, Phd) Perspective Valuation Techniques Quantifying Value Approaches To Valuation Synthesizing And Reconciling Values Derived From Alternative Approaches Other Patent Valuation Methods Sources Of Value Analytical Framework Use Of The Patented Technology License Patent Rights Strategically Restrict Competitors Other Sources Practical Application Chapter 7 Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers) Chapter 8 More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih) Chapter 9 The Changing Economics Of Patent Litigation: Assessing Risk & Return (Ronald J Schutz) Chapter 10 Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low) Chapter 11 IP Asset Sales: A Work In Progress (James E Malackowski) Chapter 12 The Evolving Role Of IP In M&A: From Deal-Breaker To Deal Chapter 13 Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A Squires) Chapter 14 Financing IP Assets – What Banks And Traditional Capital Providers Are Missing (Keith Bergelt) Chapter 15 Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J Heiden) Index

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