内容简介
Motivational Marketing reveals a new and powerful way to convince people to buy—and it doesn't take a massive marketing budget. It redefines marketing in simple terms that anyone can understand and reveals simple, effective, and affordable tactics for marketing any product to anyone. Inside are strategies that work for big businesses, small businesses, and even solo entrepreneurs.
Marketing isn't slogans or logos or ads. Marketing is anything you do to make it easier for people to purchase your goods and services. It's the smile on the face of your receptionist, the friendly voice that answers your phones, the messages in your e-mails, the copy on your Web site, and even the brightly lit storefront sign that grabs someone's attention. Real, effective marketing stretches across every aspect of your business.
Once you understand the basics of marketing, you can start to craft marketing messages based on the five commonsense emotional motivators that almost everyone responds to.
Marketing isn't slogans or logos or ads. Marketing is anything you do to make it easier for people to purchase your goods and services. It's the smile on the face of your receptionist, the friendly voice that answers your phones, the messages in your e-mails, the copy on your Web site, and even the brightly lit storefront sign that grabs someone's attention. Real, effective marketing stretches across every aspect of your business.
Once you understand the basics of marketing, you can start to craft marketing messages based on the five commonsense emotional motivators that almost everyone responds to.