内容简介
The common denominator/bottom line for both the professionalservice firm/PSF and the individual/Brand You is: the project. Andfor the cool individual in the cool professional service firm thereis only one answer: the cool project.
A seminar participant said: "Reward excellent failures. Punishmediocre successes." So, how many of you are at work -- right now-- on "mediocre successes"? At work on projects that won't berecalled, let alone recalled with fondness and glee, a year fromnow?
We don't study professional service firms. (Mistake.) And wedon't study WOW Projects. (Worse mistake.) There is, of course, aproject management literature. But it's awful. Or, at least,misleading. It focuses almost exclusively on the details ofplanning and tracking progress and totally ignores the importantstuff like: Is it cool? Is it beautiful? Will it make a difference?My No.1 epithet: "On time . . . on budget . . . who cares?" I.e.,does it matter? Will you be bragging about it two--or ten--yearsfrom now? Is it a WOW project?
A seminar participant said: "Reward excellent failures. Punishmediocre successes." So, how many of you are at work -- right now-- on "mediocre successes"? At work on projects that won't berecalled, let alone recalled with fondness and glee, a year fromnow?
We don't study professional service firms. (Mistake.) And wedon't study WOW Projects. (Worse mistake.) There is, of course, aproject management literature. But it's awful. Or, at least,misleading. It focuses almost exclusively on the details ofplanning and tracking progress and totally ignores the importantstuff like: Is it cool? Is it beautiful? Will it make a difference?My No.1 epithet: "On time . . . on budget . . . who cares?" I.e.,does it matter? Will you be bragging about it two--or ten--yearsfrom now? Is it a WOW project?