内容简介
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition,is the practical, plain-English guide that covers all the basics ofa top-notch MBA program, helping you to navigate today’s mostinnovative business strategies. From management to entrepreneurshipto strategic planning, you’ll understand the hottest trends and getthe latest techniques for motivating employees, building globalpartnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information,tips, and checklists that will help you lead, manage, orparticipate in any business at a high level of competence. You’llfind out how to use databases to your advantage, recognize andreward your employees, analyze financial statements, and understandthe challenges of strategic planning in a global businessenvironment. You’ll also learn the basic principals of accounting,get a grip on the concepts behind stocks and bonds, and find outhow technology has revolutionized everything from manufacturing tomarketing. Discover how to:
Know and respond to your customers’ needs
This fun, easy-to-access guide is full of useful information,tips, and checklists that will help you lead, manage, orparticipate in any business at a high level of competence. You’llfind out how to use databases to your advantage, recognize andreward your employees, analyze financial statements, and understandthe challenges of strategic planning in a global businessenvironment. You’ll also learn the basic principals of accounting,get a grip on the concepts behind stocks and bonds, and find outhow technology has revolutionized everything from manufacturing tomarketing. Discover how to:
Know and respond to your customers’ needs