The Art Of Retail Buying:An Introduction To Best Practices From The Industry 9780470823224

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  • 版 次:1
  • 页 数:405
  • 字 数:
  • 印刷时间:2008年11月01日
  • 开 本:16开
  • 纸 张:铜版纸
  • 包 装:软精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470823224
作者:Marie-Louise Jacobsen ,(玛丽·路易斯·雅各布森) 著出版社:Wiley出版时间:2008年11月 
内容简介
  Buying for retail is a demanding and challenging job thatrequires a creative flair, a strong awareness of fashion trends,life trends as well as good interpersonal and team working skills.Buyers and merchandisers have to ensure that the right merchandiseis being sent to the right stores, at the right time, in the rightquantities. This takes a blend of forward planning and rapidresponse to consumer demands. In combination with the other areasof the business, success comes from maximizing profit, which isachieved through anticipating customer needs and responding rapidlyto immediate issues. It involves complex data analysis, liaisonwith the stores operation teams and balancing store stocklevels.
  To succeed as a professional buyer, you will need stronganalytical and numerical skills, an interest and understanding ofconsumer demands and strong commercial awareness. You also need tohave an ability to understand and prioritize issues quickly andefficiently. Progression into the Merchandising function alsoinvolves the ability to manage change. The better equipped you arein your buying function the better you will be able to adapt tothese changes. The best change of all is to graduate from a goodbuyer to an outstanding one!
作者简介

  Marie–Louise Jacobsen has more than 28 years of international marketing experience in retailing and merchandising. Part of her career in the retail industry was spent in Asia where she was the General Manager of Merchandising for Robinsons & Co. Singapore for 16 years. Prior to that Marie–Louise worked in Denmark as an International Marketing Manager for Royal Copenhagen Retail, and as Vice–Director with AC Illums A/S in Copenhagen.


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