编辑推荐
Learn web analytics the right way with this unique, thoroughly
modern guide to today's web analytics challenges and opportunities.
Written by an in-the-trenches practitioner, this book goes beyond
concepts and definitions to challenge prevalent thinking about the
field and provide a step-by-step guide to implementing a successful
web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking
style, debunks leading myths and leads you on a path to gaining
actionable insights from your analytics efforts. Discover how to
move beyond clickstream analysis, why qualitative data should be
your focus, and more insights and techniques that will help you
develop a customer-centric mindset without sacrificing your
company's bottom line.
内容简介
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
作者简介
Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.