星火英语·2013考研英语全真试卷（附DVD光盘一张）

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　　Come on--Everybody’S doing it．That whispered message．half invitation and half forcing．is what mostof US think of when we hear the words peer．pressure．It usually leads to no good--drinking，drugs andcasual sex．But in her new book Join the Club．Tina Rosenberg contends that peer pressure can also be apositive force through what she calls the social cure，in which organizations and officials use the power ofgroup dynamics to help individuals improve their lives and possibly the world．
　　Rosenberg，the recipient of a Pulitzer Prize，offers a host of example of the social cure in action：InSouth Carolina，a state—sponsored antismoking program called Rage Against the Haze sets out to makecigarettes unc001．In South Africa．an HⅣ一prevention initiative known as LoveLife recruits young people topromote safe sex among their peers．
　　The idea seems promising，and Rosenberg is a perceptive observer．Her critique of the lameness of manypubic—health campaigns is spot—on：they fail to mobilize peer pressure for healthy habits，and theydemonstrate a seriously flawed understanding of psychologY．“Dare to be different，please don’t smoke!”pleads one billboard campaign aimed at reducing smoking among teenager3一一teenagers．who desire nothingmore than fitting in．Rosenberg argues convincingly thgt public—health advocates ought to take a page fromadvertisers，SO skilled at applying peer pressure．
　　But on the general effectiveness of the social cure，Rosenberg is less persuasive．Join the Club is filledwith too much irrelevant detail and not enough exploration of the social and biological factors that makepeer pressure SO powerful．The most glaring flaw of the social cure as it’S presented here is that it doesn’twork very well for very long．Rage Against the Haze failed once state funding Was cut．Evidence that theLoveLife program produces lasting changes is limited and mixed．