内容简介
Retailers today are drowning in data but lacking in insight:They have huge volumes of information at their disposal. Butthey're unsure of how to sort through it and use it to make smartdecisions. The result? They're struggling with profit-sappingsupply chain problems including stock-outs, overstock, anddiscounting.
It doesn't have to be that way. In The New Science of Retailing,supply chain experts Marshall Fisher and Ananth Raman explain howto use analytics to better manage your inventory for faster turns,fewer discounted offerings, and fatter profit margins.
Featuring case studies of retailing exemplars from around theworld, this practical new book shows you how to:
· Mine your sales data to identify "homerun" products you'remissing
· Reinvent your forecasting and pricing strategies
· Build end-to-end agility into your supply chain
It doesn't have to be that way. In The New Science of Retailing,supply chain experts Marshall Fisher and Ananth Raman explain howto use analytics to better manage your inventory for faster turns,fewer discounted offerings, and fatter profit margins.
Featuring case studies of retailing exemplars from around theworld, this practical new book shows you how to:
· Mine your sales data to identify "homerun" products you'remissing
· Reinvent your forecasting and pricing strategies
· Build end-to-end agility into your supply chain